Stop pretending you know what you are doing

You got the title. You got the corner office. Now what? Most leadership books hand you a checklist. This one holds up a mirror. Stop Pretending You Know What Youre Doing dismantles the myths that keep managers stuck: the seductive lie that authority equals leadership, that hitting targets means youre succeeding, and that your teams silence means they agree with you. Drawing on behavioral science, real-world case studies, and her own framework, Intrategia, a people-first internal strategy, Isorna Juncal makes a provocative case: the companies that thrive in the twenty-first century wont be the ones with the best processes. Theyll be the ones brave enough to put people before spreadsheets, empathy before efficiency, and honest self-assessment before corporate posturing. Across six chapters, youll learn why your goals might be crushing the very talent youre trying to develop, how to personalize your leadership for the humans, not the headcount, in front of you, and why the hardest project youll ever manage is yourself. Along the way, youll be joined by CEO, a wisecracking cartoon mascot who says everything your team is thinking but would never tell you to your face. This is not a book for leaders who have all the answers. Its for the ones honest enough to admit they dont.