Business Goals and Social Commitment

Corporations, business groups and other business. organizations are increasingly concerned about social challenges that directly impact the future of capitalismo Colombia’s Fundación Social (FS) – a century-old Latin American business group- has from its start operated under two different but closely intertwined rationales: as a market, profit-seeking player; and as a civil society organization practicing solidarity. Social aims are at the core of FS’ mission, and business firms are instrumental. Remarkably, despite decades of growth as a ranking business group, FS’ underlying objective remained grounded in concern for the poor: «Tofight the structural causes of poverty.»